Apple’s App Store Ads Will Be Finalized by the End of 2022

 Apple’s App Store Ads Will Be Finalized by the End of 2022


According to a letter sent to developers on Tuesday inviting them to an online session to urge them to purchase advertisements, Apple expects to provide new ad "placements" as soon as the Christmas season.

App Store Ad Placement

The new commercials reflect a huge increase in Apple's advertising inventory, which is mostly centered on its App Store. Apple's advertising inventory has been restricted in recent years to one unit on the App Store's Search tab and one on the search results page.

The message to developers did not specify where the new ad placements will be available, but Apple announced in July that it was planning to expand its menu with an ad unit on the Today tab, which is the App Store's front page, and another sponsored unit on app product pages under the banner "You Might Also Like." If you click on an move to iOS app, there will similar apps shown on the product page.

The increase in inventory comes as Apple's advertising business is being scrutinized. Apple reports its advertising income as part of its services division, which also includes warranties, search engine licensing, App Store sales, and online subscription fees. In 2021, Apple recorded service revenue of more than $68 billion.

Wrap Up

In 2021, Apple announced App Tracking Transparency (ATT), which allows iPhone users to choose whether to share a unique ID with app developers or not. Most iPhone users prefer not to share, making it difficult for internet marketers to precisely monitor the success of their adverts.

Apple claims it made the adjustment due of its corporate stance on customer privacy. It enables its own customers to disable Apple-personalized adverts on the App Store and prevents Apple from targeting search ads with data such as account information and prior purchases. 78% of users disable Apple's personal advertisements, which is comparable to certain estimates of people who disable ATT. ATT has been chastised by advertising firms, including Facebook parent Meta, for being anticompetitive and self-serving. We have yet to see if what action  Meta takes. 



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