iPhone 17 Launch: What to Expect from Apple’s “Awe Dropping” Event


Apple’s highly anticipated “Awe Dropping” event is just hours away, and excitement is at an all-time high. The tech giant is expected to unveil the iPhone 17 lineup, Apple Watch Series 11, AirPods Pro 3, and possibly even more surprises. If you’re eager to know what’s coming, we’ve rounded up all the last-minute rumors and leaks to help you stay ahead of the curve.

The New iPhone 17 Accessories

One of the most surprising accessories rumored for the iPhone 17 is the “Crossbody Strap.” Recent images from leaker Sonny Dickson show what appears to be a bright orange strap designed to attach to Apple’s upcoming cases, which will reportedly feature lanyard connectors at the bottom.

This new strap seems to match perfectly with the rumored orange iPhone 17 Pro, suggesting Apple is going for a bold and stylish accessory game this year. Here’s what else you can expect:

  • New silicone cases in fresh colors

  • New TechWoven cases

  • Battery case for iPhone 17 Air

  • Bumper-style case for iPhone 17 Air

Apple appears ready to give users more ways to personalize and protect their iPhones than ever before.

AirPods Pro 3: The Big Refresh

After months of speculation, AirPods Pro 3 are expected to make their debut during the event. Analysts like Ming-Chi Kuo have confirmed that Apple will launch two versions:

  • Standard Version (2025): Featuring a new H3 chip, heart rate monitoring sensor, and a more ergonomic design for improved fit.

  • High-End Version (2026): Expected to include infrared cameras for advanced tracking features.

While audio quality and noise cancellation upgrades might be minimal, the added health tracking functionality could make AirPods Pro 3 a must-have for fitness enthusiasts.

iPhone 17 Battery and Performance

Good news for power users — leaked regulatory filings suggest the iPhone 17 Pro’s battery is 19% larger than that of the iPhone 16 Pro. This could translate into noticeably better battery life.

However, Apple might use some of this capacity to power new features, so the real-world battery gains will depend on how the company balances performance vs efficiency.

If the iPhone 17 has you ready to upgrade, the next question is how to get all your memories, contacts, and files onto your shiny new phone. This is where Smart Transfer steps in like a trusted friend.

Imagine this: you unbox your iPhone 17, the vibrant new colors glint under the light, and within minutes your photos, videos, contacts, and music are already there — no cloud storage needed, no cables to hunt for. Smart Transfer, a third-party smart mobile transfer app, makes the migration process effortless whether you’re switching from iPhone or Android. It’s the perfect first step to start enjoying your new iPhone without the stress of data loss.

M5 iPad Pro – Will It Make a Surprise Appearance?

Another hot rumor is the possible announcement of an M5 iPad Pro. While many expected this device to launch in late 2025, a last-minute leak suggests we might see it alongside the iPhone 17.

Some analysts are skeptical that Apple would reveal its first M5-powered device during an iPhone-heavy event, as it might steal focus. If it doesn’t appear tomorrow, expect an October reveal.

Apple Watch SE 3: Faster and Bigger

Apple is also rumored to be refreshing its budget-friendly Apple Watch SE with a third-generation model. The new SE 3 will reportedly include:

  • A faster chip for smoother performance

  • Slightly larger displays (around 1.6” and 1.8”), similar to the Series 7–9 models

  • Possibly new case materials, although the rumored plastic build might have been dropped

This makes the SE lineup even more appealing for those who want the Apple Watch experience at a lower price.

iPhone 17 Colors and Cooling System

Bloomberg’s Mark Gurman reports that Apple will unveil a new vapor chamber cooling system in the iPhone 17 Pro and Pro Max, designed to keep devices running cooler during heavy use.

Color-wise, two standout options are expected: orange and blue, adding more personality to Apple’s premium lineup.

Final Thoughts

Apple’s “Awe Dropping” event is shaping up to be one of the most exciting tech events of the year. With a refreshed iPhone lineup, AirPods Pro 3, new Apple Watch SE, and possibly even an M5 iPad Pro, there’s something for everyone.

What are you most excited to see — the bold new iPhone 17 colors, longer battery life, or the rumored Crossbody Strap accessory? Share your thoughts below!



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