Apple “Awe Dropping” Event: iPhone 17, iPhone 17 Air, and More – Everything You Need to Know


Apple is just hours away from hosting its much-hyped “Awe Dropping” event, where CEO Tim Cook will unveil the highly anticipated iPhone 17 lineup, along with new Apple Watch models and potentially updated AirPods Pro. This year’s launch marks a bold step for Apple as it introduces the thinner, lighter iPhone 17 Air, designed to reignite consumer interest and boost sales.

Here’s everything you need to know about the upcoming event, including launch dates, key features, pricing, and how to watch the event live.

iPhone 17 Release Date and Pre-Orders

Apple follows a fairly predictable launch schedule, and 2025 is no exception. The iPhone 17 series will debut at the September 9 event, with pre-orders opening on Friday, September 12.

Those who prefer to buy in-store can expect the phones to hit retail shelves a week later on Friday, September 19.

While this is Apple’s standard release timeline, occasional production delays in the past have pushed certain models to an October release. This year, however, analysts expect all four iPhone 17 models to launch on schedule.

iPhone 17 Lineup and Features

Apple is expected to introduce four new iPhones this year:

  • iPhone 17: A subtle but refined upgrade to last year’s iPhone 16, now featuring a larger 6.3-inch display.

  • iPhone 17 Air: The star of the show — thinner (5.5mm) and lighter with a titanium-aluminum frame, a 6.6-inch display, and a single 48MP rear camera.

  • iPhone 17 Pro: A performance powerhouse with a new advanced processor, bigger battery, and major camera improvements.

  • iPhone 17 Pro Max: A 6.9-inch giant with the first iPhone battery exceeding 5,000 mAh, rumored to feature up to 8x optical zoom for photographers and creators.

All four devices will run iOS 26, featuring Apple Intelligence AI tools to bring smarter on-device experiences.

With all the excitement around the iPhone 17 launch, one practical challenge remains: moving your data from your old phone to your new one. That’s where Smart Transfer comes in.

This third-party data transfer app allows you to seamlessly move your contacts, photos, videos, music, and more — all wirelessly and without needing cloud storage. It is also one of the best free phone cleaner for iPhones in 2025. Whether you’re switching from another iPhone or coming over from Android, Smart Transfer makes the process fast, secure, and stress-free, so you can start enjoying your iPhone 17 the moment you unbox it. I was able to transfer my data without any hassle. 

Apple Watch Series 11 and Ultra 3

Alongside the iPhone 17 lineup, Apple is expected to announce the Apple Watch Series 11 and Apple Watch Ultra 3.

Both models are rumored to feature:

  • Blood pressure monitoring for early hypertension detection

  • Faster S11 chip with better efficiency

  • Satellite connectivity for the Ultra 3

  • 5G support for enhanced connectivity in remote areas

These updates position Apple’s wearable lineup as a serious health companion, bridging the gap between fitness tracking and medical monitoring.

AirPods Pro 3 – What to Expect

Rumors around the AirPods Pro 3 are mixed, with some analysts suggesting a 2025 launch, while others hint we may not see a refresh until 2026.

Whenever they arrive, the new AirPods Pro are expected to introduce heart rate monitoring and temperature sensing, expanding Apple’s health ecosystem even further.

Expected Pricing for iPhone 17 Series

Pricing for the iPhone 17 is expected to mirror the iPhone 16 lineup, starting at $799 (£799 in the UK).

  • iPhone 17 Air: Estimated at $899–$949

  • iPhone 17 Pro: Expected to start at $1,099 (TrendForce suggests $1,199)

  • iPhone 17 Pro Max: Likely $1,199 but could go as high as $1,299–$1,699 for higher storage options

Trade tariffs and production costs could push prices even higher, so buyers should be prepared for potential price hikes.

How to Watch the Apple Event

Apple will livestream the event on September 9 at 6 PM UK time (10 AM PT). You can watch it directly on Apple’s website, YouTube channel, or follow along with live commentary from leading tech outlets.

Final Thoughts

This year’s Apple event promises to be one of the most exciting yet, with a thinner and lighter iPhone 17 Air, massive camera and battery upgrades for the Pro models, and significant enhancements to Apple’s wearable lineup.

Whether you’re here for the cutting-edge iPhone 17 Pro Max, the stylishly minimal iPhone 17 Air, or the next-generation Apple Watch, Apple’s September 9 showcase is sure to deliver.


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